A Culture of Capitalism is a term used to refer to the lifestyle of the people living within a capitalist nation, or the international influence of such a nation on others.

The concept is that the people within the society are driven by the rules set by their culture, and believe that these values, attitudes and aspirations are 'normal' for all people in the world. The culture of capitalism promotes: the accumulation of wealth; the idea that business's desire for profit is more important than human rights or environmental issues; the concept that making money (employment) and spending money (consumerism) is the way things are; the will to defend its values it believes as right; the will to spread its influence onto those who don't agree or don't conform. It is a culture that "would be ready to make many an intellectual or even moral concession in order to maintain that standard" (Siegfried 1928, quoted in Leach 1993:266).

The other part of this culture is the creation of a new type of person. The "consumer," a type of person almost totally defined in monetary terms, was unheard of until the 19th century. It was a historical first when an emerging society was founded on the categories of people: capitalist, laborer and consumer, which are interdependent on each other.